March 5, 2025

Mini Case Study: How AI Employees Outperformed a 3-Person BDC Team in Sales Appointment Booking

Challenge:
A large 8-store dealer group needed to maximize its sales appointments for February. Traditionally, their BDC team of three human agents managed all inbound and outbound communications.

However, with increasing customer inquiries and the need for real-time responses, the dealership sought a more efficient solution.

Solution:
The dealer group integrated Tyler, an AI Employee from Puzzle Auto, into their workflow. Tyler handled inbound and outbound messaging, engaging leads instantly and following up persistently—24/7.

Results:

  • Tyler successfully booked 84% of the total sales appointments in February.
  • The remaining appointments were booked by 3 human BDC agents combined.
  • Response times improved, leading to higher customer engagement and fewer missed opportunities.

5 Advantages of AI Employees Over Human BDC Agents

  1. 24/7 Availability – AI employees never take breaks, ensuring instant responses and constant lead follow-up.
  2. Scalability – One AI agent can handle thousands of conversations simultaneously, unlike a human BDC team with limited capacity.
  3. Cost Efficiency – AI eliminates the need for overtime pay, benefits, and turnover costs associated with human agents.
  4. Data-Driven Optimization – AI learns from interactions, continuously improving conversion rates and lead qualification.
  5. Consistency & Compliance – AI ensures error-free communication, follows scripts precisely, and stays compliant with TCPA, CAN-SPAM, and privacy laws.

3 Issues with Delaying AI Employee Integration

  1. Missed Revenue Opportunities – Slow response times and limited agent capacity cost dealerships thousands in lost sales each month.
  2. Increased Overhead Costs – Hiring and training human BDC agents is expensive compared to the long-term savings of AI employees.
  3. Competitive Disadvantage – Dealerships adopting AI are moving ahead in customer engagement and appointment setting, leaving traditional BDC teams behind.

Try AI Employees at Your Dealership Today

AI employees like Tyler aren’t replacing humans—they’re amplifying dealership success by booking more appointments, reducing costs, and maximizing sales potential.

🚀 Don’t wait to fall behind—see how AI employees can transform your BDC today!
👉 Try Puzzle Auto AI Employees Now

Marc

Director, Business Development

Today, Puzzle Auto exists to push that even further. We've helped over 800,000 car shoppers connect with dealers, and my focus is on business development—constantly exploring new strategies, tools, and partnerships that help our dealer network drive revenue and stay ahead.

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